Many old-school business owners believe that a website is not within their budgets or that their businesses cannot benefit from having a website. These business owners think this because they don’t use computers, and neither do their potential customers. If you have clients who use the internet, they will most likely ask for your website rather than allow you to waste your time explaining to them the nature of your products/services.
1. A Website Saves You Money
A professional website may be costly to design and run, but in the long run it will prove to be more cost-effective than being without a website.
The cost of designing a website varies, but once it’s up and running, a business website generally costs under $100 a month – that’s for a small business – and in some cases, the cost can go as low as $20 depending on the features that are incorporated on the website. Compared with the cost of a TV or newspaper advertisement, when taking into consideration the potential market a website can reach, it is easy to see that a website is a very cost effective way to promote a business.
2. A Website Makes a Business to Gain Credibility
More and more consumers are today using the internet to search for the products or services they need. It has become very difficult for customers to walk from one store to another looking for the products or services they need. Instead they simply search from the internet. That has made businesses without websites lack credibility. Without a website, potential client will go to your competitors that have websites.
Businesses that have websites that are “home-made” need to have them professionally redesigned to provide their business with a professional image which will inspire visitors to have greater confidence. This is particularly beneficial for online-based businesses since they do not have a store front to promote their products or services.
3. A Website Is Always Accessible
Just by the click of a mouse, one can access the website a company several miles away and find all the information they need. This is easier than requesting information from the company via mail or telephone. Mail costs more, while a telephone conversation may not give as much detailed information as a website can give.
A website is available to both existing and potential clients 24 hours a day, 7 days a week, providing them with all the information and the convenience of reviewing products and services from the comfort of their homes even when the office or store is closed. This is a strong marketing point when making a purchase decision, especially with today’s busy lifestyles.
4. A Website Enables You to Keep Your Customers Informed
Many people find it easier to browse the internet to find information than to read brochures, catalogues or newspaper ads. Furthermore, it’s much quicker and easier to update the information about a product or a service on a website than in print media, making it a faster and more effective way of letting existing and potential customers know about the improvements on the current products or the arrival of new products, special promotions, upcoming events, or any new services offered. A website always provides current news and information and acts as an online brochure or catalogue.
5. A Website Allows You to Showcase Your Work
A website allows you to post pictures and videos. This means those who visit your website will have a chance to see your product or service in action before they make a decision to purchase. By posting high quality photos and videos, potential clients are likely to be more attracted and eventually get hooked to your products/services. You can also have a testimonials section on your website where satisfied clients can post their reviews.